Frontback Stays With An Anonymous Partner

After announcing  to discontinue its service on 15^th August, 2015, the giant bipolar selfie app recently made a deal with an anonymous partner and guess what! The app is not going anywhere at least in foreseeable future.

Released two years ago, Frontback lets the user take  picture with both front and back cameras and then combines these images into a single frame for easy sharing.

 It was announced last week that the app was shutting down. Reason cited for this decision by founder Fredd della Faille was, “While we’ve seen exciting results with some communities, for most of the new members it takes too much time and effort to understand why Frontback is different, resulting in an infrequent use of our product. After discussions with our team and investors, we realized that we couldn’t reach the critical numbers that would make Frontback a sustainable social network.”

Details of this new team and their deal are confidential and will be disclosed in coming weeks, but one thing is known for sure. Frontback stays  and new partners are bringing in fresh ideas to make it bigger and better. 

The current message on frontback website says, “We just signed an agreement with a partner who believes as much as we do that there’s something incredible with Frontback. This partner is fully committed to make Frontback an even better place to share your moments, we were impressed by how much they understand the platform and we will help the new team to make the transition as smooth as possible.” Hence it’s simple people. Frontback stays open with new team coming up with fresh ideas to make this selfie app even better.

Frontback Stays With An Anonymous Partner

10:18 frontback, selfie, Technology

Once Giant Selfie App, Frontback Shuts Down

It was only two years back that frontback made an appearance and took the heart of two million users in an instant. ‘Frontback’ launched by Fredd della Faille in 2013, allowed its users to capture pictures with the front and the back camera simultaneously, hence giving it a very special edge over other selfie apps. At that time its sudden success due to its bipolar nature rendered it to be the equivocal of the likes of ‘Instagram’ and ‘Snapchat’.

But unfortunately for its users the app is now shutting down. The app's goal was to "capture a moment," says founder Fredd della Faille in a blog post announcing the news. "This was a fresh idea and truly the heart of our vision, a concept that’s seeing massive adoption today. Unfortunately, Frontback is not the winner."

Adding the reason for the decision he wrote, “While we’ve seen exciting results with some communities, for most of the new members it takes too much time and effort to understand why Frontback is different, resulting in an infrequent use of our product. After discussions with our team and investors, we realized that we couldn’t reach the critical numbers that would make Frontback a sustainable social network.”

The data for the users will be available till Sep 15, 2015 in order to allow them to export all their pictures and data, after which it will be deleted from the main server, but the app will discontinue its service as of 15 Aug, 2015.

Following rumors of twitters potential acquisition of the app for $40 million opposed to the $4 million of apps own funding, the founder was reported to have said that Frontback wanted organic growth: "We don't try to acquire users... So the quality of the users is way, way better."

Having the users the likes of the Belgian President, Ashton Kutcher and many other, we can safely say that organic growth might have just led to its decay.

Frontback is no more folks.

Once Giant Selfie App, Frontback Shuts Down

02:40 frontback, selfie, Technology