For the first time the widely popular photo sharing site will let you publish long and wide photos and videos. This means you will start seeing more and more rectangular pictures in your feed.
Previously Instagram has defaulted to and only allowed "square" (3:2) photographs in its app. Much like its filters, the default aspect ratio was meant to mimic Polaroids . Now, the picture sharing service is finally letting its users upload images that don't necessarily follow the odd format.
However, Taking photos within the app will continue to default to square-shaped pictures, but photos imported from other apps will preserve their look. Instead of the letterbox view, the Instagram photo feed will adjust in size accordingly. There will be a format icon available to crop and adjust the image to your needs.
The firm said in a blog post:
"It turns out that nearly one in five photos or videos people post aren't in the square format, and we know that it hasn't been easy to share this type of content on Instagram,—Friends get cut out of group shots, the subject of your video feels cramped and you can't capture the Golden Gate Bridge from end to end."Since Instagram announced in June that it would be opening up its platform to all potential advertisers in the coming months, via its parent company Facebook. This move will also appeal to the advertisers wanting to use the app.
