After announcing to
discontinue its service on 15th August,
2015, the giant bipolar selfie app recently made a deal with an anonymous
partner and guess what! The app is not going anywhere at least in foreseeable
future.
Released
two years ago, Frontback lets the user take picture with both front and
back cameras and then combines these images into a single frame for easy
sharing.
It was announced last week that
the app was shutting down. Reason cited for this decision by founder Fredd della Faille was, “While
we’ve seen exciting results with some communities, for most of the new members
it takes too much time and effort to understand why Frontback is different,
resulting in an infrequent use of our product. After discussions with our team
and investors, we realized that we couldn’t reach the critical numbers that
would make Frontback a sustainable social network.”
Details
of this new team and their deal are confidential and will be disclosed in
coming weeks, but one thing is known for sure. Frontback stays and new
partners are bringing in fresh ideas to make it bigger and better.
The
current message on frontback website says, “We just signed an agreement
with a partner who believes as much as we do that there’s something incredible
with Frontback. This partner is fully committed to make Frontback an even
better place to share your moments, we were impressed by how much they
understand the platform and we will help the new team to make the transition as
smooth as possible.” Hence it’s simple people. Frontback stays open with new
team coming up with fresh ideas to make this selfie app even better.
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